Applications. Ideal for gels, mousses, styling creams/lotions, hair colorants, pomades, waxes, pastes. While PVP is used as a film former in hair styling products, it can also be used as an emulsion stabilizer in creams and lotions and as a dispersant for hair colorants.

PVP K-90 100% Powder is soluble in water and many organic solvents and it forms hard, transparent, glossy film. Ashland’s PVP is compatible with most inorganic salts and many resins. PVP stabilizes emulsions, dispersions and suspensions. While PVP is used as a film former in hair styling products, PVP can also be used as an emulsion stabilizer in creams and lotions and as a dispersant for hair colorants. Additionally, pharmaceutical grade PVP can be used in toothpastes and mouthwashes. PVP K-90 100% Powder appears as a white powder.